Bennetts’ new adverts feature the slogan “Whatever You Ride” and have been created to highlight the cheap motorbike insurance that the company claims to provide.

The company has also redesigned its website to coincide with the promotional drive, in the hope that consumers will now find it easier to navigate.

Paul Galligan, director at Bennetts, said: “We went through a complete creative review earlier this year to ensure Bennetts maintains its number one position in the bike insurance market, delivering cut-through in an increasingly competitive market.

“At a time when people across the UK are watching every penny, we at Bennetts are going that extra mile to ensure bikers get the best insurance deals.”

Bennetts is part of the BLG Group of insurers, which also includes firms such as van insurance provider Budget.